If you have a website or blog, chances are you have looked at Google Analytics.

It can be exciting looking at the page views and how many readers use desktop or mobiles. There’s even a map of the world showing where your audience is.

But however fascinating it can be to see which are the most popular pages, how useful are all these numbers, graphs and charts really?

How can we use Analytics to build up our audience or, for a commercial site, increase sales?

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